Job Title: Marketing Specialist (CHCJP00005706)
Location: 100% REMOTE
Duration: 12 months Contract
Client: Change Healthcare US
Summary: The main function of a marketing specialist is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing specialist is responsible for gathering information on competitors and methods of marketing and distribution. Job Responsibilities: Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services. Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. Develop pricing strategies, balancing firm objectives and customer satisfaction. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Strong ability to work independently and manage ones time. Strong mentoring skills necessary to provide support and constructive performance feedback. Strong knowledge of principles and methods for showing, promoting, and selling products or services. Strong ability to develop marketing and pricing strategy. Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience: Bachelor's degree in marketing or equivalent training required. 8 to 10 years of related experience required.
- Excellent communication skills – verbal and written
- Ability to work in the "grey" / Self-starter and independent
- Ability to collaborate across the org and keep stakeholders updated
- Ability to keep things moving and on-track
- MS Office – specifically PPT and Excel